OMVIC’s mystery shop program began last week
- Published On
- March 2, 2022
February 22, 2022, marks the beginning of our annual mystery shop program where OMVIC’s investigators and inspectors will pose as consumers seeking out non-compliant advertising and disclosures, and unregistered salespersons. The annual selection process involves utilizing a randomized generator to create a list of dealers that will be shopped across Ontario. Those who fail the mystery shop may receive administrative action.
This year, OMVIC will visit dealers in the following municipalities: Etobicoke, Scarborough, Peterborough, Belleville, Chatham-Kent, Grey Bruce, Kanata, Cornwall, Belleville, Muskoka, London, Guelph, Kawartha Lakes, St. Catharines, Markham and Richmond Hill.
Note: this list is not exhaustive. OMVIC may conduct mystery shopping outside of these regions.
Below is an overview of the results from the 2021 mystery shop program
- OMVIC visited 95 motor vehicle dealers across various regions within Ontario.
- 72 per cent of those involved in the mystery shop program passed with flying colours. This represents a 13 per cent increase since 2020, demonstrating that Ontario dealers are more compliant with the Motor Vehicle Dealers Act (MVDA).
- 28 per cent of registrants were unsuccessful in passing the checks. 59 per cent of those who failed received a caution letter and 41 per cent were recommended for disciplinary action.
- The main area of non-compliance was all-in price advertising and 59 per cent were recommended to receive a caution letter.
To ensure you’re compliant this year with all-in price advertising, sign up for OMVIC’s educational webinars. For more information, contact firstname.lastname@example.org or call 1-800-943-6002 ext.3180.
To access OMVIC’s advertising review services, contact email@example.com or call 1-800-943-6002 ext.3180.
If you have questions about the mystery shop program, contact 1-800-943-6002. To learn more about compliance under the MVDA, review the requirements.